The paper has goals to explain:
a. Business ethics approach in multimedia business
b. Popular Culture Spread through multimedia
c. Disadvantages of popular cultural spreads through multimedia: Indonesia and Malaysian Cases
d. Prevention of dreadful impacts of popular cultural spread through multimedia business ethics implementations
e. Government role in prevent dreadful impacts of popular culture.

Publication: 4th International Malaysian Studies Conference; 3-5 August 2004, Universiti Kebangsaan
Malaysia, Bangi.

Author: Erni Rusyani. [Download]